In contemporary society you can not escape it, Social Media. Especially as a (starting) entrepreneur it is advisable to promote your organization or yourself on different channels. In the IT sector LinkedIn is the most used platform to profile you as a potential candidate for clients. But how do you do that best, profiling yourself on LinkedIn? Ilkin Musajev (Team Lead Recruitment and a LinkedIn expert) has the answer to that. Time for an interview!
Why do you need a LinkedIn profile as a Freelancer?
“As a freelancer, your network is extremely important. After all, you get the most fun and challenging assignments from a well-maintained network. By creating a LinkedIn profile and maintaining it well, you can expand your network quickly. In addition, as a professional you can make your specialization known and indicate which competences you have.
An advantage is that having a LinkedIn profile, provided it is up-to-date, inspires trust. Especially when it has a professional photograph that creates a good first impression. Make sure not to go overboard, because that could scare potential clients off.
Personally, I expect that the traditional CV will disappear. LinkedIn already allows you to turn your profile into a CV. At WIBA IT that is something we often do, because it is a lot easier that asking people for a traditional CV. In the future, that will only be easier, more complete and faster. So if you make sure you get there on time, that can be a huge advantage!”
We now know why a LinkedIn profile is important, but how do you optimize a LinkedIn profile?
“The most important aspect of a good profile is the continuity in the positions you have held. We often see developers who use different terms for one function. Think of a developer who calls himself a developer, consultant, specialist or wizard. Try to limit this as much as possible to one job title to increase your findability.
In addition, it is essential to showcase your skills on your profile. For example the technologies you have used in various assignments. Look at the trends in the current market and use those. For instance, certifications and (training) courses play an increasingly important role for clients. If you draw attention to those, that will distinguish your profile.
Finally, it is important to make your LinkedIn profile SMART, to make sure that it is easy to read for clients and recruiters. An important element of a SMART profile is using months, not years when it comes to your work experience. Is you use years, people may get the impression there is a gap in your CV.”
That is obvious! A good profile therefore inspires confidence. But how can a Freelancer best behave on LinkedIn?
“On LinkedIn, you profile yourself as a specialist. It is therefore also important to be aware of the latest trends and developments. Therefore, join relevant groups on LinkedIn. Are you even so good in your profession that you can not keep it up? Write a LinkedIn article! If you write an article then do it really professional and do not wander off. This can cause an undesirable counter-reaction. In addition, keep in contact with potential clients and recruiters. This creates an active network that you can use immediately if you no longer have an assignment. Very nice! “
An active network therefore offers opportunities for a new assignment. Do you also have other tips for acquisition via LinkedIn?
“As the most important tip, I can say that you really have to keep a profile on Social Media up-to-date. It is noticeable if this is not the case. In addition, it is advisable to make a message that you will be available. Put it right when you want to be approached (time) and which function it is, this to avoid confusion.
Something I always advise people against is to include in the title of their profile that they are available, because that may invite a large number of unwelcome responses, and you may end up having to spend time filtering them. If you haven’t received any offers yet, it’s better to open up your profile to new opportunities.”
TIP: Did you find an assignment that is a good match? Let other parties know. That way, you can join those other parties more quickly.
Let us look at your LinkedIn profile!
Are you curious if your LinkedIn profile can be improved? Have one of our experts look at it! We are always ready for (starting) freelancers to send them in the right direction. Feel free to call 010 840 9999 or send an email to email@example.com
and we will be happy to help you!